Kassandra Reinhardt is a renowned yoga instructor and the founder of Yoga with Kassandra. With over 2.3 million subscribers on YouTube, Kassandra has built a successful online yoga community and is known for her accessible and inclusive approach to yoga.

Visit Kassandra on her website: https://www.yogawithkassandra.com/
Follow her on YouTube: https://www.youtube.com/@yogawithkassandra
Follow her on IG: https://www.instagram.com/yoga_with_kassandra/

Key Takeaways:

• Teaching yoga online requires more than just yoga skills; it involves learning videography, editing, graphic design, marketing, and more.
• Finding your niche and focusing on a specific style or target audience can help establish your online presence and attract a dedicated following.
• The online yoga community is generally positive and supportive, with fewer negative comments and criticism compared to other online platforms.
• Starting small and gradually adding elements like a website, mailing list, and social media platforms can help you grow your online presence over time.

Kassandra shares her journey of teaching yoga online. She discusses the challenges she faced in the early years, the importance of finding a niche, and the gradual growth of her channel. Kassandra emphasizes the need to start small and learn as you go, rather than waiting for everything to be perfect. She also talks about the positive impact of the pandemic on the online yoga community and the increasing acceptance of teaching yoga online. Kassandra offers advice for aspiring online yoga teachers and highlights the importance of staying true to oneself and finding joy in the process.

The Journey of an Online Yoga Teacher: Insights from Kassandra Reinhardt

Introduction

In this thought-provoking interview, I had the pleasure of speaking with Kassandra Reinhardt, a renowned online yoga teacher with a massive following on YouTube. We delved into her journey as a yoga teacher, the challenges she faced in the online space, and the impact of the pandemic on the yoga industry. Kassandra shared valuable insights and advice for aspiring online yoga teachers, emphasizing the importance of finding your niche, embracing the entrepreneurial spirit, and staying true to your purpose.

Exploring the Themes

1. The Evolution of Online Yoga Teaching
   Kassandra discussed her introduction to yoga and how she gradually discovered the richness and depth of the practice beyond its physical benefits. She highlighted the importance of finding a teaching style that resonates with you and connects with your audience. Kassandra also shared her experience of transitioning from in-person teaching to online platforms, emphasizing the need to adapt and learn new skills such as videography, editing, and marketing.

According to Kassandra, “I started in person, but very quickly added online as well. I put some classes up on YouTube to bulk up my resume and give hiring managers an idea of my style. The online yoga landscape was different back then, but I was naive and thought it would just be a few videos. Little did I know that it would become a significant part of my life.”

2. The Challenges of Being an Online Yoga Teacher
   Kassandra candidly discussed the challenges she faced as an online yoga teacher, particularly in the early stages. She highlighted the need to learn various skills beyond teaching yoga, such as videography, sound editing, graphic design, and marketing. She also mentioned the difficulties of managing customer service requests and navigating the ever-changing landscape of taxes and ecommerce regulations.

Kassandra shared, “Teaching yoga online is just one of the 20 skills you need to make it happen. It’s hard to be confronted with the fact that you have to learn all these skills. But I knew that I wanted to teach online, so I persevered and learned as I went along.”

3. The Rise of Online Yoga Teaching During the Pandemic
   The conversation shifted to the impact of the COVID-19 pandemic on the yoga industry. Kassandra acknowledged the challenges faced by many yoga teachers and studios during this time but also highlighted the opportunities that arose for online yoga teachers. She discussed the increased interest in online yoga classes and the growing acceptance of online teaching as a legitimate and valuable form of yoga instruction.

Kassandra reflected, “I had been advocating for online yoga for years, but there was a stigma attached to it. Now, with the pandemic, more people are open to it, and there’s a greater demand for online classes. It’s a time when people need their wellness practices more than ever, and online teachers are best skilled at offering them.”

Implications and Future Outlook

The interview shed light on the evolving landscape of online yoga teaching and the potential impact of AI and technology in the future. While Kassandra acknowledged the possibility of AI-generated yoga classes, she emphasized the enduring value of human connection and the unique experience of practicing yoga with a live teacher. She also encouraged aspiring online yoga teachers to embrace collaboration rather than competition, fostering a sense of community and support within the industry.

Kassandra concluded, “A rising tide lifts all boats. We shift from competition to collaboration. Even though there are more teachers online now, there are also more students than ever before. It’s never too late to start, and there’s still room for growth and success.”

Conclusion

In this thought-provoking interview, Kassandra Reinhardt shared her insights and experiences as an online yoga teacher. She highlighted the importance of finding your niche, embracing the entrepreneurial spirit, and staying true to your purpose. Kassandra’s journey serves as an inspiration for aspiring online yoga teachers, reminding them that success is possible with persistence, adaptability, and a genuine passion for sharing the practice of yoga. As the online yoga industry continues to evolve, it is crucial to stay open to new possibilities and maintain a sense of community and collaboration.

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